Welcome to The Apex.

The Apex is a weekly newsletter that takes one decision shaping Formula 1 and breaks down the incentives behind it.

You already know what happened. Let’s get into why someone wanted it to happen.

Who it’s for

The Apex is written for the people who work inside Formula 1’s business ecosystem, and those who want to understand it as clearly as the insiders do.

The business decisions shaping this sport are now just as consequential as the engineering ones. And while most coverage tells you what happened, The Apex explains why someone wanted it to happen.

Subscribe for free.