<![CDATA[The Apex by Autosport Business]]>https://theapex.autosport.comhttps://substackcdn.com/image/fetch/$s_!aJAK!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd380261a-b32e-4cc6-9aab-a483669b9def_1000x1000.pngThe Apex by Autosport Businesshttps://theapex.autosport.comSubstackWed, 24 Jun 2026 05:38:35 GMT<![CDATA[Apple’s Real F1 Ambition Goes Beyond Streaming]]>https://theapex.autosport.com/p/apples-real-f1-ambition-goes-beyondhttps://theapex.autosport.com/p/apples-real-f1-ambition-goes-beyondFri, 15 May 2026 19:05:28 GMTAt the end of the 2022 United States Grand Prix, a grey-haired man waved the chequered flag from the gantry overlooking the Austin racetrack. He was mocked on social media for his lack of enthusiasm. We didn’t realise it at the time, but this was the start of something big.

The ordinary-looking fella who waved the flag was Tim Cook — one of the most famo…

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