Apple’s Real F1 Ambition Goes Beyond Streaming

The tech giant isn’t chasing racing broadcasts alone. It’s building a global sports ecosystem

At the end of the 2022 United States Grand Prix, a grey-haired man waved the chequered flag from the gantry overlooking the Austin racetrack. He was mocked on social media for his lack of enthusiasm. We didn’t realise it at the time, but this was the start of something big.

The ordinary-looking fella who waved the flag was Tim Cook — one of the most famo…